- Pricing
- Cheap
- Middle
- Expensive
- On my own website
- The middle product is 25% more expensive than the cheapest, and the expensive 50% more than the middle
- Cheap is ebook, via Amazon
- Middle is physical copy, via Amazon
- 11.99
- 50% in the beginning 48 hours
- Expensive is from me directly, with other benefits
- 38 for paperback then for total package
- and then discounted 25% for a time
- Revenue projections
- probably about $9.09 per book for $18.99
- plus $20 - swag = $15 for others
- so about $33.99